Debic is Europe’s leading dairy brand for chefs, patissiers, confectioners, bakers and all other professionals in the catering industry. To show how the innovative solutions with a special focus on functionality and user-friendliness work in everyday kitchen life, we visited the professionals in action. And we were able to observe how individual creations were implemented to perfection. The visual language should be life-like and not posed. Implementation on location, nationally. The resulting photo reports were used for editorial stories in the inspiration magazine and on the website.